Fight the Fat
Fight the Fat would be a reality show to be aired on a TV channel in India. It follows the “Fly on the Wall” format.
A number of women who would be contestants (known as "fitness mates") shall live in a purpose-built house with a large outdoor activity area and will be isolated from the rest of the world.
The contestant who manages to survive throughout the show while losing maximum percentage of weight to become fit, and manages to get maximum public support would be announced winner of the show.
The show shall cover all over India and beyond through the satellite TV channel. It therefore is a great opportunity to be associated with the show that will have a wide reach within our beloved country and beyond through broadcast. There shall be a number of Celebrities visiting the contestants in every episode, thus making the show more attractive. We trust that the program planned for the entertainment along with the base concept of Fitness and weight loose, has always been the topic among the millennial. Hence, the show has all the potential of binding the audience for the entire season. It will be appealing to a broad spectrum of the public including, but not limited to the fitness enthusiasts. To ensure ongoing improvement, we again encourage input from all those interested in the field of TV and fitness industry, particularly those who are actively seeking to progress in the field, to take part and share their knowledge and experience.
TV Show Objectives:
Broadly, the TV Show focus areas will include, but not limited to:
Fitness awareness. Obesity is a threat, of course!
Providing information plus entertainment i.e. infotainment to the folks.
Creating “Fight the Fat” as a brand.
Branding of the sponsors associated with the show.
Touch Sky Entertainment Pvt. Ltd. is committed to ensuring that this show is on par with international standards. The audience of other TV stations will migrate to our show because it brings innovation, creativity and sheer entertainment.
Business sponsorship is a major source of funding for many TV shows as more and more companies have discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any show must serve the interest of four constituent groups:
It must serve the business interest of the sponsoring company.
It must serve the best interests of the show and its participants (audience).
It must have a positive impact upon the sponsor’s direct consumers.
It must benefit the consumers who use the products or service.
Your brand will be included in all the TV Show material and you will have the opportunity to include signage, and make brochures and other materials available to the general audience. Sponsorship goals may include:
Maximizing brand awareness
Increasing brand loyalty
Introducing a new brand to the market.
Establishing new contacts with decision makers in the public and private sectors.
Introducing new products or services to the industry.
Keep general public abreast with trending entertainment to increase the visibility of corporate partners.